Academic Identity

Vidwan-ID : 102375

Edit Profile


  • Dr Ritu Mehta

  • Professor
  • Indian Institute of Management Calcutta
Publications 2007 - 2023

Publications

  • 14
    Journal Articles
  • 2
    Book Chapter
  • 1
    Book
  • 1
    Editorial
  • 1
    Review
  • 1
  • 17

Citations / H-Index

243 Citations
7 h-index
274 Citations

Altmetrics

3
2
3
49

Co-author Network

Expertise

Business

Retailing, store atmospherics, consumer emotions, consumer response to sales promotions, new product development

Personal Information

Dr Ritu Mehta

Female
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka
Kolkata, West Bengal, - 700104

Experience

  • Professor

    Marketing

    Indian Institute of Management Calcutta

Qualification

  • Ph.D

    Indian Institute of Technology, Kanpur

Publications (19)

Powered by