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  • Dr Ritu Mehta

  • Professor
  • Indian Institute of Management Calcutta
Publications 2007 - 2025

Publications

  • 16
    Journal Articles
  • 2
    Book Chapter
  • 1
    Book
  • 1
    Editorial
  • 1
    Review
  • 1
  • 18

Citations / H-Index

285 Citations
9 h-index
328 Citations

Altmetrics

3
2
3
49

Google Scholar

Co-author Network

Expertise

Business

Retailing, store atmospherics, consumer emotions, consumer response to sales promotions, new product development

Personal Information

Dr Ritu Mehta

Female
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka
Kolkata, West Bengal, - 700104

Experience

  • Professor

    Marketing

    Indian Institute of Management Calcutta

Qualification

  • Ph.D

    Indian Institute of Technology, Kanpur

Publications (21)

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